Many companies enter bankruptcy proceedings seeking to sell their assets. Customer data—such as consumer names, birth dates, purchasing preferences, and contact information—can be among a company’s most valuable assets. Indeed, purchasers seeking to carry on a company’s business may want or need to have this data in order to continue interacting with a company’s customers. Although the sale of a company’s customer data can be lucrative, it may also violate the company’s own privacy policy, in addition to other laws and regulations.
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